A design partner for ambitious teams & agencies
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AI-Native Design & Workflows

Your on-callsenior designpartner.

AI-Native Design & Workflows

Good Brand Club is an independent design studio in Boulder, Colorado, bringing fractional senior design to startups, in-house teams and agencies month to month.

AI-Native Design & Workflows
Trusted by teams at
Nestlé RingCentral PayPal Allegion Vertafore Oklahoma Tourism

A designer  who
can handle
strategy,
production and everything in between.

For in-house teams and startups

A fractional designer that scales with your business and moves work forward with little oversight.

  • Strategy
  • Product / UX
  • AI-Native
  • SaaS

Helped ClaimSolution Inc. double their call volume with AI Agent Assist

In-house ·
RingCentral RingCX

For design and marketing agencies

An embedded designer so you can say yes to more work without adding headcount.

  • Pitches
  • Campaigns
  • Web
  • Production

Best Website (Food & Drink)
Nestlé’s Arrowhead Water

WebAward winner ·
Prophet / Springbox

Built for big challenges and tight timelines.

RingCentral AI Agent Assist dashboard
RingCentral 0 to 1 AI Agent Assist

The first AI assistant for RingCentral’s contact center, giving agents live suggestions, performance analytics and coaching.

View case study
Aspen Home Health brand board
Aspen Home Health
New Startup Identity and App Redesign

Brand identity and an app redesign for a new product, giving Aspen something real to take into rounds with investors.

View case study
Allegion digital keying hierarchy screen on a rugged tablet, held in work gloves
Allegion
Secure Access Management

Early concepts and stakeholder visuals for Allegion’s digital keying product, turning a highly technical process into clear workflows a lean team could build on.

Case study coming soon
Vertafore design system components: navigation, buttons, status tags, customer and policy cards, and line-of-business icons
Vertafore
Enterprise Design System

A full brand identity audit and a responsive design system for Vertafore’s insurance software, unifying 40+ products and features into one cohesive language.

Case study coming soon

Expert design
without the ego.

Jessica, founder and lead designer of Good Brand Club

Hey! I’m Jessica - founder and lead designer of Good Brand Club.

12+ years in-house and at agencies taught me that design work comes in waves, and finding an extra senior designer to jump in on short notice is nearly impossible.

I’m your fractional senior designer that will serve that need. My focus is stepping in fast, getting up to speed without hand-holding and stepping back when the work slows down. Because not every team needs another full-time hire.

Jessica is especially skilled at building relationships and fostering strong partnerships. She is detail-oriented and excels at taking on ambitious projects with a high degree of ambiguity.
Alora TishokHead of Design | Alora Product Group
What I respect in Jessica’s approach is how she holds the user and the business goal in the same conversation. She was also one of the first designers to integrate AI into our product - back when it was just starting.
Julia PostnovaSenior Product Designer | RingCentral

Two ways to work together

Ongoing senior design support, or a focused sprint with a clear finish line. Need something more custom? Reach out and let’s discuss.

Design partner

A dedicated senior designer on your team, month to month.

Design for product, marketing and web, on an agreement that scales with your workload.

In-office collaboration

In Boulder or Denver? Add on-site time with your team.

The Flatirons in Boulder at sunrise after snow

Design for product, marketing and web, on an agreement that scales with your workload.

Design direction

A senior designer in your corner to steer the work, with room to scale up when things get busy.

  • Dedicated senior designer
  • Direction on existing work and AI output
  • Lighter hands-on production design
  • Move up to Full scope anytime

Full scope

A strategic design partner for bigger work and new initiatives.

  • Dedicated senior designer
  • Real-time communication
  • New features, campaigns and templates
  • Full-stack design on new work (research, stakeholder presentation, design, testing, iteration)

AI BRAND SETUP

Booking into December

Your brand built into an AI design system

A focused 2-week sprint to get your team set up with an AI design system that can generate on-brand, high-quality designs within seconds.

Week 1

  1. 01Discovery
  2. 02Audit
  3. 03Organization & gap assessment
  4. 04Migration

Week 2

  1. 05Refinement
  2. 06Testing
  3. 07Brand guide
  4. 08Live training session

Custom project

Have something that doesn’t fit a box? Send a note about what you’re working on and we’ll scope it together.

Get in touch.

Send a note with a few details to get the conversation started.

What are you interested in?

In the Boulder or Denver area? Let’s meet up for coffee! Send a message to set up a good day and time.