A design partner for ambitious teams & agencies
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Your on-call
senior design
partner.

ProductMarketingWeb

Good Brand Club is an independent design studio in Boulder, Colorado, bringing fractional senior design to startups, in-house teams and agencies month to month. Scale up when you’re busy, scale back when you’re not.

ProductMarketingWeb
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Trusted by teams at
Nestlé RingCentral PayPal Allegion Vertafore Oklahoma Tourism

Why teams call us

You're at capacity and a full-time hire doesn’t add up.

Your go-to is bookedWhen work picks up unexpectedly, your go-to designer is already booked with another client.
Headcount is hard to justifySalary, benefits and onboarding add up fast when the work comes in waves.
AI on its own looks genericIt’s fast, but AI-built apps, sites and assets drift off brand and start to look like everyone else’s.
Fast freelancers stop at productionQuick freelance help gets files out the door, but without the strategy or expertise behind the work.

Our approach

An experienced designer who’s there when the work spikes.

Dedicated part-time design support every month, for big-picture thinking or hands-on production. The same designer stays with you, so scaling up or down never means starting over.

What a flexible plan looks like

Usual planScaled upScaled back
Jan
Feb
Product launch
Mar
Apr
May
Jun
Big campaign
Jul
Aug

Strategy, production and everything in between.

For in-house teams & startups

For teams at every stage, with more work than hands. Your designer takes on the overflow and brings senior direction to product and brand.

  • Product UI, user flows and design systems
  • Launch campaigns, sales decks and brand assets
  • AI-assisted workflows that speed up your team’s output

For agencies

From big pitches to bandwidth gaps, your freelance designer steps in as part of your team, so you can say yes to more work without adding headcount.

  • Pitch concepts, website design and brand identity
  • Campaign rollouts across digital and social
  • Production support on fast-moving work

Recent work

RingCentral AI Agent Assist dashboard
RingCentral
0 to 1 AI Agent Assist
  • AI
  • Product
  • SaaS
  • B2B
  • CX

Took RingCentral’s first contact center AI assistant from 0 to 1, giving agents live suggestions, performance analytics and coaching.

Aspen Home Health brand board
Aspen Home Health
New Startup Identity, Product and Pitch Deck Design
  • Logo
  • Brand
  • App
  • Startup
  • Healthcare

Brand identity, pitch decks and a beta app design supporting Aspen through its rounds with angel investors.

Vertafore responsive design system
Vertafore
Enterprise Design System
  • Design System
  • Product
  • App
  • SaaS
  • Insurance

A full brand identity audit and a responsive design system for Vertafore’s insurance software, unifying 40+ products and features into one cohesive language.

Poland Spring website Ozarka Instagram post
Poland Spring and Ozarka (Nestlé Waters)
Multi-Brand Marketing Campaign
  • Marketing
  • Campaign
  • Social

Fast-moving web and social campaigns for Nestlé Waters brands like Poland Spring and Ozarka, each with its own identity, kept cohesive as one family.

Expert design
without the ego.

Jessica, founder and lead designer of Good Brand Club

Hey! I’m Jessica, founder and lead designer of Good Brand Club.

After 12+ years designing in-house and at agencies, I kept seeing the same thing: great teams with more work than hands, and a lack of senior design freelancers who could jump in on short notice.

Good Brand Club is the partner I wished we had: senior enough to step in fast, and flexible enough to step back when things slow down. Because not every team needs another full-time hire.

Two ways to work together.

Ongoing senior design support, or a focused sprint with a clear finish line. Need something more custom? Reach out and let’s discuss.

Design partner

A dedicated senior designer on your team, month to month.

Tier examples

Production support

Senior level design support to keep things moving.

  • Dedicated part-time designer
  • Monthly strategy consult
  • Production support across product, marketing and web

Embedded

A strategic design partner for bigger work and new initiatives.

  • Dedicated part-time designer
  • Real-time communication
  • Weekly strategy consult
  • New features, campaigns and templates
  • Full-stack design on new work (research, stakeholder presentation, design, testing, iteration)

Monthly retainers starting at

$2,500 / month

Retainers are tiered and always include a dedicated part-time senior level designer for product, marketing and web design. Adjust or cancel anytime as needs change.

Let’s talk details

In-office days Add-on

In Boulder or Denver? Add on-site time with your team.

AI BRAND SYSTEM

Booking into December

Your brand built into an AI design system

A focused 2-week sprint to get your team set up with an AI design system that can generate on-brand, high-quality designs within seconds.

Week 1

  1. 01Discovery
  2. 02Audit
  3. 03Organization & gap assessment
  4. 04Migration

Week 2

  1. 05Refinement
  2. 06Testing
  3. 07Brand guide
  4. 08Live training session
Start the conversation

Vibe Check

Vibe-coded app redesign

Built your site or app with Lovable, Replit, Claude, or another AI tool? A senior designer takes it from generic AI output to a polished, ownable product that’s ready to grow.

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Jessica is especially skilled at building relationships and fostering strong partnerships. She is detail-oriented and excels at taking on ambitious projects with a high degree of ambiguity.
Alora TishokHead of Design | Alora Product Group
What I respect in Jessica’s approach is how she holds the user and the business goal in the same conversation. She was also one of the first designers to try to integrate AI into our product - back when it was just starting.
Julia PostnovaSenior Product Designer | RingCentral

Let’s talk about what’s on your plate.

Send a note with a few details to get the conversation started.

What are you interested in?

In the Boulder or Denver area? Let’s meet up for coffee. Send a message to set up a good day and time.